THE TEAMSMarketing

Constantly testing and improving the message

“We were able to grow the email marketing channel incrementally over the years. When I joined, the email marketing channel drove just 1% of revenue for the company. Today, it is the 5th largest revenue channel for the company. We were able to do this by running multiple A/B tests and adapting our communication strategy along the customer journey. We identify consumer concerns about upskilling and help solve them proactively.”

Making a difference through marketing

“In my previous job, the marketing team was mainly concerned with developing metrics on impression and reach. We didn’t have any direct control on sales. At Emeritus, every marketing activity has a tangible impact. This gives you a lot of confidence.”